OUR VISION We make being active through cycle sport more accessible. For that reason all our events are 100% free	TO BE DIFFERENT We're challenging the rules. We're redefining the gateway to cycle sport	TO BE UNIQUE By being different we create a unique visibility for our message and those of our partners	TO BE ACCESSIBLE We're not mass participation, we're mass engagement. We encourage greater participation by bringing sporting theatre to new audiences	TO MAKE CONNECTIONS Our live events connect through people's sporting passion and imagination	TO BE EQUAL Our female pro competitors have complete parity with their pro male counterparts. We're part of #ThisGirlCan
TO ENERGISE CHANGE We engage with elite sport yet still energise change at the grass roots	TO BE COMMITTED We recognise our role in promoting the clean sport message. We work with UK Anti Doping to deliver our Clean Sport Committment	TO ENTERTAIN Our BikeParty events create a unique actions sport / live music platform with pursuit racing at its heart.	TO INSPIRE We work with Cycling Futures to promote greater access to cycling in schools.	TO BE SPORTING The rules of the game have been specifically devised to ensure close exciting racing which is accessible to everyone