StreetVelodrome & Sportcel Join Forces

StreetVelodrome are really proud to be announcing its new partnership with Sportcel, the sports marketing team behind the success of the FA's Women's Super League with Continental and who recently launched the highly successful Birmingham Bike Festival.

Sportcel is part of the M-IS Group which is a globally recognised and award-winning marketing, communications, events, digital and creative company that delivers brand activations with qualification and impact. They work with governments, sports governing bodies, brands, major cities and commercial rights holders across the world.

Their amazing pedigree in delivering success in the UK with the rapid growth of women's football and creating engaging and accessible cycling related events makes them the perfect partner for the StreetVelodrome Series.

Plus with their global reach they are able to share our vision to make StreetVelodrome synonymous as the World's 'gateway' to cycle sport. We are looking to create a new more accessible and engaging way to attract people to cycle sport both here in the UK and across the globe, particular in regions where cycle sport is growing and developing. Sportcel bring decades of experience in delivering results at both a local and global level making them our perfect partner.

Ahead of the launch of the 2016 UK StreetVelodrome Series we are looking to make some further exciting announcements as we build towards our biggest and best series so far.

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